Diploma in Digital Marketing

Diploma in Digital Marketing


The course examines digital marketing strategy, implementation and execution considerations for B2B and B2C brands and provides a detailed understanding of all digital channels and platforms. Participants will complete the course with a comprehensive knowledge of and experience with how to develop an integrated digital marketing strategy, from formulation to implementation.

Code : DDM

Topics to be covered..

  • Module 1: Introduction to Digital Marketing
  • Module 2: Search engine Optimization
  • Module 3: Social Media Marketing
  • Module 4: Email Marketing
  • Module 5: Pay per Click
  • Module 6: Content Marketing
  • Module 7: Mobile Marketing
  • Module 8: Digital Media Planning
  • Module 9: Conversion Optimization
  • Module 10: Google Analytics
  • Module 11: Google Adwords
  • Module 12: Lead Generation for Business
  • Module 13: YouTube Marketing
Pre-Requisites Duration
10th or equivalent With Study: 3 Months
With Study and Optional Internship: 6 Months
ISTM Course Fees
For Indian Students
With Study Reference Material: 15,900 INR
For Foriegn Students
With Study Reference Material: 500 USD
Examination :

Online : 3 Hrs

Note: Tax rates as applicable.


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Examination taken (Please list in chronological order including examinations with results pending)

Declaration by the Candidate

I certify that all information provided in this application proforma is complete and accurate. I agree to familiarize myself with all the rules and regulations of the program set forth by ISTM and abide by them. I would uplift the standards and respect the principles of ISTM as an organization of higher learning.

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